Why Facebook might over report or under report your conversion and the best workaround [2022]

Anita Nguyen (vananhnt@omegatheme.com)
2022-08-15T02:23:33+00:00
About Facebook Multi Pixels
OmegaTheme.com system (do_not_reply@omegatheme.com)

Have you ever scratched your heads trying to understand why Facebook could be so stingy on reporting your actual sales? Think you got 5 hard-earned sales today but Facebook only reports 2?

And how about a time when you don’t spend a thing on a day, or campaigns have been turned off, but you see sales reported to it? Was it a ghost doing that?

This article will investigate it in simple terms, but detailed enough to inform your next action.

The BFCM’ 22 is coming close, don’t have a shot in the dark on a tight Facebook ad budget.